As emerging and aspiring marketers, we need to know the ways of our consumers and potential consumers. Knowing how they behave, what they like, what they don’t like, what they have access to and surprisingly their privileges. On October the 12th, two outside lecturers visited us and presented an exercise to help us understand our…

On the 9th of October, all the first year marketing students were invited to a workshop hosted by Brett “fish” to guide us through the story telling side of marketing and how it relates to communicating effectively with stories. He started of the workshop by explaining his business and what he does. He started off…

On the 28th of September I attended a millennial marketer’s event at the cape Peninsula University of Technology that was hosted by the marketing sector and was open to all 1st and 2nd year marketing students. For first year students, the event was very beneficial due to use not really knowing what different directions we…

There are many elements and fields in the creative industry that one can fall into depending on what you passion and talent is. The fields in the industry vary from photography to designing, creative directing and digital directing. The creative industries are constantly evolving and expanding especially now that most people prefer to take the…

Thanks for joining me! Good company in a journey makes the way seem shorter. — Izaak Walton